Question on Notice No. 771

29 Nov 2013 3:36 PMMichael Hart
 

MR HART ASKED THE MINISTER FOR TOURISM, MAJOR EVENTS, SMALL BUSINESS AND THE COMMONWEALTH GAMES (MRS STUCKEY)— QUESTION: Will the Minister outline the economic impact of the Armor All Gold Coast 600 for the local economy?

ANSWER:
Armor All Gold Coast 600 – 25-27 October 2013.
The ARMOR ALL Gold Coast 600 is the third V8 Supercars (V8SCA) event in a three-part series for Queensland. This includes the Sucrogen Townsville 400 and the Coates Hire Ipswich 360.
Together in 2012, these three races generated close to 200,000 visitor nights and around $60 million in economic benefit to Queensland.
The Queensland Government’s focus for the 2013 event was to attract new attendees and encourage additional visitor nights to the Gold Coast.
This year, V8 Supercars Australia delivered for the first time the ‘Superfest’ concept in the lead up to the Amor All Gold Coast 600. Superfest events attracted approximately 77,350 additional attendees on top the 175,238 attendees the Gold Coast 600 itself attracted. This concept was created to diversify the event program, attract a broader range of visitors, and provide greater business opportunities for traders outside of the race track area, by holding events across the length of the coast.
Economic impact figures for this year’s event are currently being compiled by the event organisers.

 

 

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