Stay at a Mate’s Motel this Christmas
Young people in Burleigh will be urged to book into a Mate’s Motel rather than driving home drunk this Christmas.
Member for Burleigh Michael Hart MP said the Newman LNP Government was committed to keeping Queensland’s 2014 record road toll down over the holiday season.
“With Christmas fast approaching, we’re encouraging Burleigh residents to stay safe on our roads as part of our strong plan to make Queensland the safest place to live,” Mr Hart said.
“The Mate’s Motel campaign urges hosts to invite guests to stay over for the night after a party, eliminating the need to get behind the wheel.
“On the Gold Coast, we’ve seen 15 deaths on our roads so far this year.
“I urge young people to take this simple and fun solution on board and hopefully we won’t see those numbers going up any more over Christmas.”
The campaign will start next week and will include television, cinema, online, radio and billboard advertisements.
There will also be a website where users can create their own personalised Mate’s Motel sign for their place to be used on social media and even find breakfast recipes for their guests.
Transport and Main Roads Minister Scott Emerson said the campaign follows the recently announced state-wide coalition on road safety, which includes 11 businesses which have pledged to support efforts to keep Queensland’s road toll at a record low.
“Four ‘community coalitions’ in Emerald, Logan, Toowoomba and Townsville will be established to work at the grassroots level to come up with local solutions to local road safety issues in their area,” Mr Emerson said.
“Queenslanders tell us they want to be more involved in decisions about road safety and these community coalitions provide the perfect avenue to deliver on local issues,” he said.
The coalition is made up of Aurizon, APN, McDonald’s, QGC, Newscorp, RACQ, Suncorp, Super Retail Group, Telstra, TollNQX and Transurban, together with representatives from Queensland Police Service and Transport and Main Roads.
Join the Drive Program is part of the Queensland Government’s $350 million, two-year Road Safety Action Plan.
Join in here: http://jointhedrive.qld.gov.au/mates-motel
[ENDS] 9 December 2014